Diva Cup
People Bleed.
Menstruation cups can be worn for up to 12 hours. Meaning you aren’t reminded you’re on your period every time you use the bathroom.
This alleviates the burden of gender dysmorphia—the reminder of unwanted female body parts for transgender males and nonbinary people.
Menstruation is described as a “women issue” when in reality it is an issue of people who menstruate.
Rebrand
The letter X is oftentimes used in gender to signal inclusivity. In order to be more gender inclusive, Diva Cup is changing its name to Divx.
The current branding of menstrual products are usually pink and light pastel colors.
The new colors of Divx represent the different shades of blood during a menstrual cycle.
Because blood flows and so does gender, the shape behind the new
logo also changes.
Business Activation
Gender Neutral Bathrooms
We are partnering with businesses to include a gender neutral bathroom in their business.
Divx Dispensers
In these businesses, we are providing free Divx vending machines located in all bathroom stalls.
Stickers
Businesses will have the option to give stickers to customers to place over feminine or masculine words.
Bill Proposal
The QR code then links to Twitter for the person to draft a tweet to their local senator to urge them to add a bill in efforts to fight against discrimination within businesses.
Brand Activation
Social
On Instagram, Divx will be using their platform to make the talk about periods more casual and partnering with LGBTQIA+ influencers to help spread awareness.
Partnership
Divx will partner with The Happy Hippy Foundation to help at risk LGBTQIA+ youths by donating a portion of their sales of every Divx box purchased.
This gives Divx the opportunity to reach these populations in safe and familiar environments, providing them with necessary menstrual hygienic products.
AD: Me
CW: Abby Cotter
